Yesterday, as many of you are probably aware, Microsoft unveiled the much-anticipated tablet dubbed “Surface.” If you haven’t familiarized yourself with it, go read my Live Blog of the event here. It’s a pretty sleek tablet with a great design and some awesome new features that we haven’t seen anywhere else, and it’s going to absolutely fail for three reasons.
It’s premature- not ready for the market it’s going to be born into. There’s no doubt that Surface is cool. Like I mentioned, the design is great and it has some neat features, but take the iPad (and to a lesser extent, Android tablets) for example- by the time that these tablets hit the consumer market, there was already a substantial amount of support for them. Both Apple and Google had already developed well-tested operating systems and had already built successful App markets. Apple and Google’s OEM’s had manufactured the perfect devices and had released them into the perfect market.
Of course, it’s also worth noting that most iPhone users would probably purchase an iPad over an Android tablet, and vice versa. I don’t know about you, but I don’t think there are enough Windows Phone users in the world to keep the Surface alive, and #teamiphone certainly isn’t going to step in and lend a hand…
We don’t really need another tablet. Besides releasing these perfect devices into their perfect markets, Google and Apple also chose the perfect time to put out their moneymakers. Microsoft is a few years late at this point, and the iPad and Android tablets have such a firm hold on the market that it’s unlikely that a weak tablet like Surface will shake things up. After all, it’s got a neat design, but there’s really no groundbreaking technology inside it, so why should customers swim upstream and try to make an ordinary tablet popular? What can Surface add to your live’s that an iPad or Droid tablet can’t?
Punctuality doesn’t really seem to be Microsoft’s “thing.” Okay, so maybe I’m still a little bit peeved that yesterday’s announcement started forty-five minutes late. However, revealing a tablet usually includes information like size, weight, features, price, release date… Why am I still waiting to hear how much I might have to shell out for the tablet “this fall?” By the time that they announce a price and shipping date, nobody is going to care. Surface will be old news, and all of the tech blogs will be buzzing with news of the next iPhone or HTC’s latest handset. Microsoft has made this announcement for no apparent reason other than to “counteract” Apple’s WWDC 2012 conference last week.
So there you have it. Call me crazy, but I don’t think we’ll be hearing much about Surface anymore, especially not “this fall.” It’s not that I don’t believe they’ve created a nice device, but that they got to the party way too late. Check back with me this fall, and we’ll see if I was right. If I’m wrong, (In the words of Dickens) “I’ll eat my hat.”
What about you? Does Surface have what it takes to shake the market? Do you agree with me (as all intelligent people should)? Let me know in the comments, shoot me an email (email@example.com), or hit me up on Twitter (@SamEllTRG). I always respond!