A new survey taken by Garry Tan of Y Combinator suggests that the demographic for social networking is shifting for people ages 13-25. The survey, comparing usage of social networking sites for people in this age range, shows that of those polled, Tumblr is a more popular social networking site as opposed to Facebook. It was found that on average, 59 percent of the people in this bracket use Tumblr regularly as opposed to 54 percent who are regular users of Facebook.
As Facebook has been the main player in the world of social media for some time, this movement of users away from Facebook and towards other sites comes as a relative shock. However, there are a few things that help explain this shift.
For one, the younger generation of Americans like how Tumblr has a more welcoming feel as opposed to Facebook. When asked to comment on this, Collin Wisniewski, a 15 year old regular Tumblr user, said,
“It just seems more intimate and it’s not really a place of bragging, but more of a place of sharing.”
Another proponent to Tumblr’s recent success is that users can culminate two or more identities by running different blogs off of a shared account, whereas on Facebook users have less of a freedom of expression. Additionally, Tumblr’s success also stems from the site’s simple and binary privacy controls. As Facebook has become increasingly popular with parents, bosses, co-workers, ex-friends, and others who the user may not even know, the demand for a site where youth can truly express themselves is sharply increasing. And in the world of social media, is looks like Tumblr is satisfying those needs.